Lead, Customer Growth and Programme Marketing

Full Job Description

We are looking for a team lead for our Customer Growth andProgramme Marketing team , who are responsible for attracting participants toour high impact learning programmes for SMEs, youth and managers across thecontinent – thousands of participants each year – as well as effectivelycommunicating programme-level impact to all stakeholders. The impact of ourskills development programmes are driven by ensuring the right individuals knowabout and are attracted to our learning opportunities: this responsibility isat the heart of this role.

• Ensurewe get the right people on the right skills development programmes (whetherpaid or free), at scale, meeting the requirements of our contracts withdevelopment partners across the African continent
  
• Lead programme sourcing efforts to achievetargets, with a primary focus on AMI’s flagship entrepreneur and managementlearning programmes such as Grow Your Business, Survive to Thrive, FutureFemales, Empowering Managers etc.
  
• Engage in developing strategic communicationand marketing initiatives to support programme sourcing
  
• Liaise with marketing production team membersto deliver social media, marketing materials and communications campaigns
  
• Recruit and manage a team of sourcing andenrolment specialists to scale programme sales and enrolment efforts
  Work across the company with various teams tocontinually improve the recruitment and enrolment process  
• Document, refine and improve AMI programmecustomer growth and sourcing processes to ensure we are effectively attractingprogramme participants at scale
  
• Ensure best practice incustomer growth and sourcing is embedded across AMI country offices and conductteam capacity building where needed
  
• Conduct team resource allocation to ensurecoverage of critical client/partner contract deliverables in terms ofparticipant sourcing
  

• Ensure we are effectively communicatingprogramme-level impact to drive both learner participation and client renewals
  
• Oversee or directly execute regular online andin-person events, content, and promotions to ensure programme sourcing goalsare met and programme impact is effectively communicated to internal andexternal stakeholders
  
• Support client programme renewal throughstrategic programme impact communication
  
• Liaise with external providers of marketingand communications services where relevant
  
• Ensure both programme-level and individualparticipant-level impact is powerfully communicated through storytelling
  
• Act as central oversight of all AMI Impactprogramme-related communication, ensuring high quality, brand alignment andalignment to programme goals
  

Skills

• Exceptional written, verbal and creativecommunication skills
  
• Strong business development/ sales and marketing capability
  
• Ability to think strategically and creatively,and to execute methodically.
  
• Ability to create order from chaos. You thrivein a fast-paced, entrepreneurial environment but can design and implementeffective team processes
  
•   Enthusiasm and commitment for AMI’s mission oftransformation through skills and enterprise development
  
• Culturally adept. Ability to communicateeffectively across different levels, with local and international teams andstakeholders
  
• Proven ability to build and lead a team,motivate staff, manage performance and drive delivery
  
• Ability to work as part of a close-knit andcollaborative cross-border management team
  
• Willingness to engage in robust debate alongsidedeep respect for others
  
• Rock-solid integrity. Team before ego
  

Qualifications & Experience

• Minimum of 8 years experience in a relatedmarketing, communications, customer growth or business development role –ideally in skills development or entrepreneurial context
  
• Minimum 3 years experience leading a team
  
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• Postgraduate degree or equivalent experience