Country Growth & Programmes Marketing Manager

Full Job Description

• Develop and implement comprehensive marketing strategies to enhance AMI’s visibility and growth across different countries.
  
• Work closely with country teams to align marketing strategies with local needs and objectives, ensuring cohesive messaging and brand consistency.
  
• Support the marketing and communication of AMI’s programmes across the continent, tailoring approaches to suit specific market needs.
  
• Oversee the management and development of 1-2 marketing staff, fostering a culture of growth, innovation, and excellence.
  
• Serve as a strategic thought partner to country and marketing leads, providing guidance and support in achieving marketing goals.
  
• Analyze market trends and performance data to inform strategic decisions and marketing investments.
  
• Coordinate with the central marketing team and other departments to ensure alignment and synergy across all marketing and communication efforts.
  

• Manage external agencies and consultants as needed to support country-specific and continental marketing initiatives.
  

• Implement and utilize marketing tools and practices effectively to achieve marketing objectives.
  

• Participate in the development and management of marketing budgets, ensuring efficient use of resources and maximizing ROI.
  

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Master’s degree is a plus.
  
• At least 7-10 years of experience in marketing, with a proven track record of successful marketing strategy development and execution across multiple countries.
  
• Hands-on experience with contemporary marketing tools and digital marketing platforms.
  
• Previous experience in marketing and/or communications/PR consulting is highly desirable.
  
• Ability to work effectively in a multicultural team environment and communicate with diverse audiences.
  
• Strong analytical skills and the ability to use data to drive strategic decisions.
  
• Excellent organizational, leadership, and communication skills.
  
• Ability to travel as needed to support country teams and initiatives.
  
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Why join us

• A high-impact, diverse and ambitious team with common values:
  

1. Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
   
2. Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
   
3. Push the limits: We ask why, embrace failure and try new things. We never settle.
   
4. Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
   
5. Always care: We don’t do ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
   

• A dynamic office & team life:
  

1. Brand new offices in Westlands, Nairobi
   
2. Monthly team social events and yearly offsite
   
3. Regular learning and coaching opportunities
   

• A hybrid working mode