1 jobs in Swahili Coast Farms
Sales Marketing Manager
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Job Description
ABOUT US
Swahili Coast Farms is a start-up mariculture company farming gourmet pacific oysters. The farm is located in Gazi, a 30 - minute drive from beautiful Diani beach, and about 1km south of Chale Island. We are social enterprise that works with Gazi community to build a profitable sustainable aquaculture venture – we are equally about profit as we are about social and environmental impact. We are an investee company of Acumen Ventures, an opportunity that has allowed us to scale. Our main revenue stream is oyster sales but we also organize farm tours which bring in tourists and oyster enthusiasts. As we approach our harvest in December, we are recruiting a marketing manager.
ABOUT THE ROLE
We are seeking a professional who will lead growth of our business through strong sales strategies and creative marketing. This role requires someone who has had experience and understands B2B, B2C markets, while also shaping the brand story around the company's values.
KEY RESPONSIBILITIES
1. Develop and implement marketing strategies to grow brand awareness and sales through efforts not limited to brand messaging, identity, storytelling, managing brand reputation and ensuring its representation consistently
2. Develop and implement sales strategies to drive oyster sales across hotels, restaurants, seafood markets, and direct consumers
3. Build partnerships with restaurants, hotels and hospitality players. Collaborate with chefs to update menus, branding posters and communications
4. Plan and manage tasting events, chefs collaborations and farm tours
5. Manage PR, media outreach and brand storytelling
6. Represent brand at trade fairs, exhibitions and forums
7. Conduct market research to understand customer trends, preferences and competitive landscape
IDEAL CANDIDATE
1. Bachelor's in Sales, Marketing, Business, Communication or related field
2. Proven experience in sales/marketing, ideally in food, hospitality or agribusiness
3. Strong understanding on the seafood industry in Kenya and East Africa
4. A positive attitude and the ability to work independently in a startup environment.
5. Ability to quickly and intuitively assess marketing dynamics and act accordingly.
6. Skills in managing, concurrent marketing initiatives from concept to completion, meeting deadlines, budgets and performance goals.
7. Excellent communication, networking and interpersonal skills.
8. Well organised, good at prioritization and attentive to details
WHAT WE OFFER
1. Competitive salary and benefits
2. Career growth in a pioneering, innovative business
3. Opportunity to shape the oyster business in Kenya and beyond
4. Work with a passionate, mission – driven team in the blue economy
HOW TO APPLY
Interested candidates are invited to submit their resumes and a cover letter detailing their relevant experience and why they are the right candidate for this role.
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Only shortlisted candidates will be contacted
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